Interpretation, next step planning, prevention & retaining the customer

Fuel oil dealers primarily respond to change by reacting to competing market forces. First it was the COD discounters, then it was the gas companies and we reacted to each in kind. Now with the underground tank subject looming, dealers are again buffeted by forces that affect our markets. Will we react as before or will we promote programs to derail threats? In New York and New Jersey, The Homeowner