Are you treating your small business website like it's your personal website? Avoid some of the mistakes many small mom-and-pop businesses make with their websites.

Do you:

-- display family pictures that are unrelated to your business?
-- link to all of your personal favorite websites?
--have cutesy graphics that appeal to you but don't relate to your business?
--have cutesy "web tricks" just because you think they're "fun" or "cool"?
--have "shout-outs" to friends and family?

There's nothing wrong with adding "personality" to your website. But if you're like most small business owners, your website has a job to do -- grow your business. Don't get in its way or spend effort on things that don't help it achieve that goal! How does your website grow your business? By solving your customers' problems and getting them to trust you enough to give you their time or money.

Trust and Credibility

Some websites need to be "fun" because that's what their target audience is looking for. But every business website needs to be professional