The broad survey found that subscribers are still interested in receiving email offers and e-newsletters, which is surprising considering the continual drop in email open rates, but in exchange, subscribers want control over what they receive from senders and when they receive it.

The Internet has become more of a participatory medium, and email users are expecting more and demanding control over what fills their inboxes. Email users continue to have more than a dozen email subscriptions on average, but they are requiring much more control over the content, frequency & timing, interactivity and format of the messages they receive. No longer is a