Creating an effective web site that sells your products or services will be less daunting if you follow these simple steps:

1. If you want to create a web site that sells then your first investment should be in your web site content. Your web site is a marketing tool and your web site content should reflect this. If possible, consider hiring a professional copywriter to produce your web content. If you are writing your own content, remember to appeal to the emotions of your web site visitors. Always highlight the benefits of your products or services and show what value added features your product or services offer. Remember to use terminology the general public will understand; don