As business processes become more and more complex; with employees, work, and work flow spread all over the globe; managing data and records can no longer be a manual process. In the age of computers, it only makes sense that data is recorded and stored in digital form. Digital asset management involves storing data in digital form. In technical terms a digital asset is any form of media that has been turned in to a binary source. This may include PowerPoint presentations, text documents, logos, photos, and email.

The importance of digital asset management can be gauged from the fact that it not involves storing data in easily understandable formats, but also that the management software, apart from storing and classifying data, come with the additional features of analyzing it, thereby ensuring conducive business decisions taken at the right time.

If data is managed manually, there may be situations when the company does not even realize that it has certain assets in its inventory that have been