1. Direct mail. With the rise of email marketing, direct mail has fallen out of favor. But it is still a cost-effective way to advertise in many industries. To be successful, your direct-mail piece should look professional and feature well-written copy. Hire a professional copywriter and designer if these skills are beyond you ability. You may even be able to barter for design or writing work.

2. Voicemail. Even the outgoing message on your answering machine or voicemail system can help promote your business when utilized correctly. Make sure your message provides additional product or service information so that it is working for you, even in the middle of the night.

3. Brochures. Brochures are still an effective way to present your product or service to new customers. They are relatively cheap and easy to print and you can distribute them by mail or by leaving them at locations where they will be noticed. A professional-looking brochure can help convince potential customers that are still