It is considered that to be successful in the Design and Decorating business, that nearly 90% of leads should come from referrals. Why do we constantly throw money at other forms of marketing, when a good referral system can give you the highest return on your investment and a consistent flow of leads?

You must adopt a referral mind set. Everything you do in your business should be to develop a system of getting referrals. Ten reasons to focus on referrals:

1) Unlike advertising, your results from a referral program can be easily measured. Referrals tell you exactly who referred them.

2) Referrals are the best return on your marketing dollar.

3) With every referral, your client is giving a great testimonial on your behalf.

4) Happy clients are the best sales force that a company can have, they become your advocates!

5) Each time a client gives you a referral, you have an opportunity to make them look like a hero.

6) A flowing pipeline of referrals puts you at ease.

7) Clients feel that they are reducing their risk of making a bad decision when they buy from a referral.

8) Phone messages to a new prospect usually gets returned if it comes through a referral.

9) Trust is obtained faster through a referral.

10) Referral marketing is your best opportunity to success!

You have heard of the lifetime value of a client? Think about the value when the same client gives you several referrals over time and those referrals give you referrals.

How do we generate referrals? First and foremost you must have an excellent client fulfilment system. Unless the job is done right, even your own mother won