Buying coffee online is not what it used to be. Just like everything else these days, the coffee business has attracted the entrepreneur. This is both good and bad, yet generally not in your best interest.

Your goal is to eliminate as many middlemen as possible, not only to get the Best Price, but also the Freshest Coffee. Too many people between you and the roaster will sacrifice either time (freshness) or money (yours!).

In a drop-ship world, quality control is an important factor. When buying coffee online, knowing what goes on behind the website is the key. Is the website just a front to collect orders and send them on somewhere else ? Are the coffee beans roasted in-house or locally, or are they shipped from across the country to sit on a shelf waiting for orders?

When you surf around the website, can you easily find information on: the history of the company, the ownership, and most importantly