The most popular name for both dogs and cats is Max, but with the boom in the purchase of discount pet supplies, you'd think the popular names would be "King" and "Princess." American consumers are spending an unprecedented amount on goodies for their pampered pets, some of which live like royalty. Here are but a few examples of the ways in which Americans are helping pooches, felines, and other furry or feathered family members lead a life of luxury.

Garments: The animal kingdom has seemingly embraced fashion and style, with dogs routinely sporting T-shirts, coats, costumes, and even hats. Graphic T-shirts with pithy sayings have replaced bandanas around the neck, and Burberry coats have taken the place of hand-knit sweaters.

Jewelry: Yes, jewelry for pets is the latest hot item in pet fashion. Collars embedded with crystals or faux pearls, hair clips featuring rhinestones, and leashes that coordinate with pet jewelry are de rigueur for stylish dogs.

Parties: While not yet rivaling the party industry for children, birthday parties for pets are becoming increasingly popular. The pet's owners invite the pets of their friends and serve scrumptious (to dogs and cats, at least) snacks and "cakes." Presents, of course, are mandatory.

Grooming: Increasingly, dog owners are taking advantage of full-service doggie day care centers across the country. Not only do these centers feed and care for their charges, but they also organize the dogs into playgroups and take them for walks. Some doggie day spas also offer hot oil treatments as well as standard forms of grooming. There is also a growing trend to provide pets with spa treatments at home, utilizing aromatherapy-based products with fragrances that appeal to and soothe pets.

Car Seats: Although not considered essential auto parts, pet car seats and car seat accessories are becoming increasingly popular. Car seats allow small dogs to look out the car window while traveling and help keep the pets safe.

Electronics: Manufacturers are now offering a range of electronics for pets, from remote training collars and containment systems to bird launchers.

Bedding: While traditional pet beds are comfortable, suppliers are now offering dog and cat mattresses that conform to the body of the pet. These dog and cat beds are especially useful for animals that have arthritis or injuries that make finding a comfortable sleeping position difficult.

When it comes to pet supplies, there have never been more options. Online shopping venues often offer a tremendous variety of pet supplies at a steeper discount than most retail outlets.

Chris Robertson is an author of Majon International, one of the worlds MOST popular internet marketing companies on the web. Visit this Shopping - General Website and Majon's Shopping - General directory.