Website design and development firms are finally taking a more serious look at website copy than ever before. With the growing realization that content is the key, more firms are beginning to put a greater emphasis on website content.

Website owners and operators are beginning to take a more critical look at the content of their websites. Gone are the days of content that is solely geared towards search engine rankings. It is now important that website content be both optimized for search engines and compelling for the website's visitors, requiring a more sophisticated approach towards content writing.

Many website design and development companies try to cut corners and use content mills and foreign based writers for their web content. Though many of these design firms are able to get a plethora of content for websites, it is often at the expense of quality.

Savvy website owners and operators know, however, that when potential clients or customers come across website content that is poorly written that they may quickly leave the site and look for a site that contains better content.

It is not a secret to website owners, operators and designers that web surfers are very fickle. They often equate the quality of a company to the quality of their website. Design is one key element while content is the second key element.

Website design and development firms are finally beginning to take content more seriously and are moving away from computer generated content and poorly written content.

Though there will always remain website owners and operators who believe more is better and will fill website pages with poorly written content, the most successful websites in the long run will be those that invest equally in content and design.

As more website design and website development firms begin to equate the importance of content and design they will follow the model of successful website design and development firms that create a team approach to projects that always include a designer, developer and copywriter for each project.

The Internet is the greatest resource of information the world has ever known. The key to the success and improvement of the Internet is and always will be a stronger emphasis on quality content. The key is now for website designers, developers and owners to take a more active role in improving the overall content of the Internet.

David Casey, vice president, SetSitesHigh (http://www.setsiteshigh.com/)a website design, development and marketing firm based in New York. SetSitesHigh uses a team approach for all projects that include equal emphasis on design and content.