Should we be concerned about buying conflict or blood diamonds? What are the moral and financial implications of buying blood diamonds?

Buying diamonds for most people comes at a time when they are buying an item of jewellery such as diamond earrings, an engagement ring etc. This not only involves a major financial investment but an emotional one as well. The jewellery is likely to be kept in the family for years to come and so being confident about what you are buying is paramount.

In a way you need to feel that you are not only buying your diamonds from a reputable source but also that your supplier, whether it be an online retailer or traditional high street shop, obtains it