There are many legitimate reasons to raise your prices. But, you need to think about more than just yourself here. That's right, raising your prices can actually be an unselfish act, done in deep service to your cusotmers. Your customers may be missing out on important benefits to themselves if you don't raise your prices.

WARNING: The benefits ONLY APPLY IF the higher price is coming from a place of truth and integrity in your heart. Simply raising your prices will not automatically create these benefits.

The Big Authentic Benefit of raising your prices is that your customer gets more out of your product or service, simply by paying more. How can this be true?

Whatever you are selling is meant to help change or transform your customers in some way, to make their lives better. Whether you are selling oatmeal, accounting, or Reiki, the reason you are in business is that you want to see your customers/clients doing better, happier, healthier in some fashion.

Unfortunately, the truth is that you don't have the power to change anyone. You already know this from experience. True change comes about when people commit to change, they take it on. It could be a commitment to eating oatmeal instead of pastries for breakfast. It could be a commitment to a healthy relationship with their finances and their accounting. Either way, it's the customer's commitment that is responsible for the amazing results you can create with them through your business.

Strange But True

An acupuncturist client I worked with saw her clients get well more quickly, as a result of higher prices. One reason may have been that, in general, the clients more consistently followed through with what she told them to do between sessions, because, heck, "I'm paying enough for this, I probably should do what she tells me."

This also functions on far more subtle levels. I happen to believe that when the Truth is present, miracles happen. Part of the Truth is you, in generosity, giving to your customers. Part of the Truth is admitting your mistakes, holding the highest standards you can, and keeping the customer's best interests at heart.

Part of the Truth is also asking them to pay your True price, even if it's higher than is presently comfortable for you.

The money a customer pays is, in part, a reflection of how present he or she is in the relationship. If the price is too low, less of the customer is present, and less presence means less change for them. They get fewer results by paying less, because they are less committed. And, if you aren't asking them to pay the True price, then less of you is present as well.

If you have the courage to face the Truth about your pricing, everyone becomes more present, and miracles can occur.

Including the miracle of your own profitability. :-)

What are the signs that you aren't facing the truth about your price?

Ke to Signs that You Need to Face the Truth and Raise Your Prices