One of the most frequent questions I am asked about packaging is what's hot in packaging? Interestingly, the answer is not what you might think. What is hot in packaging now is determined by who is buying and where?

Never before has there been so much focus on the consumer. Historically, the popular notion was that the consumers know nothing about packaging. That being said it was believed that the customer could not know what they want or understand it. Have you ever heard the phrase