Don't Be a Reciprocal Linking Turkey!

Don't Be A Reciprocal Linking Turkey!

I had an email exchange with an SEO client today after his
webmaster called him pushing reciprocal linking software
(when all this web designer was after was to generate some
extra work from a client that hasn't needed him for awhile).
Then that client called me after he received my email de-
nouncing the software, fully convinced by a follow-up phone
call from his web designer that the reciprocal linking soft-
ware WAS valuable.

He had been assured that the spamming, er - I mean, linking
software, would increase his visiblity for an inside page on
a hot topic currently in the news. He didn't want to hear my
unpopular opinion that reciprocal linking is DEAD! Halloween
is over people! We don't need the mummies of yesterdays'
linking schemes haunting our Thanksgiving too! Oh, it must
be a Thanksgiving TURKEY! A reciprocal Linking Turkey! Can
reciprocal linking Santa's be far behind? OK, I'll drop the
holiday metaphors.

I tried in vain to convince this client that he didn't need
that software for his review of the new Myriad Pictures flm,
"Kinsey" about early sex educator Professor Alfred Kinsey.

We had just that morning distributed a press release online
which is now
posted on over 100 high visibility news sites and Yahoo news
picked it up!


These are hugely valuable ONE WAY inbound links that will
vastly improve his search engine ranking immediately due to
the topical nature and excellent timing of the release. This
client is a sex educator and runs an educational web site
about sex and love. His press release put down the idea of
the use of the new Intrinsa