Actually, the answer is yes........and no. What is a reciprocal link? It is a link to a page that is linked back to ours. Of course, a non reciprocal link is a link from a page that we are not directly linked to.

Page rank is associated in some ways to linking. You see, the more links that point to our pages, the more important Google tm or other search engines think our page is. Non reciprocal links to our page (not on our page) add a lot more weight than reciprocal links. Search engines think that if a page is willing to link to ours and not get a link back, then our page must be important. They see it as a recommendation. But that