Introduction & Boilerplate

What does it take to successfully market a software product using only the Internet? This is the question I was faced with in January 2005. I had just completed development of my first software product and I was ready to conquer the world. I quickly realized that developing my software was just the first step.

As I began researching various marketing avenues I made the decision to share my marketing trials and tribulations with the world. This decision was driven in no small part by a discussion I had with a certain super-affiliate. There are tons of books about emarketing and some even provide real-world examples but wouldn't it be fun to actually come along for the ride? To learn as I learn? To see the real deal, blemishes and all? And so, this series was born.

Each installment is this series will be posted on my website as well as on several of the more popular article directories, and will also be available via newsletter subscription. Each installment will focus on a specific marketing channel or approach. A few examples: marketing using ezine ad coops, marketing using Adwords, joint ventures, forum marketing, and website advertising, and niche newsletter advertising.

The Marketing of Affiliate Success: eBay - ezine Advertising Coops

This first installment of this series is concerned with ezine advertising coops. At some point while searching for advertising opportunities I ran across a website that offered advertising within an ezine ad coop. The focus of the ad coop was home business related