Self publishers use all their articles and content in the following four ways to ensure that they generate loads of traffic for their web sites and blogs.

a) Leading self publishers usually carefully research the right non-competitive popular keywords to use in their content to attract huge targeted free traffic from search engines. It is not always easy to get the right keywords but this is one skill where practice and experience makes perfect. Just remember that it is well worth the effort to spend hours looking for that single keyword that will guarantee you thousands of hits over the next few months and maybe for years to come.

b) The second way in which high traffic self publishers use articles is by posting them at some very specific high traffic article directories where ezine publishers and webmasters frequent in search of free useful content. With the help of a good resource box at the bottom of the article, this is an ideal way of generating a lot of traffic almost immediately.

c) Thirdly, smart self publishers regularly get a very different kind of article written, called a link-baiting article. This is usually a controversial article attacking a popular opinion (or a leading blogger