You'd surprised how often people ask this question. You see in network marketing, and business in general, we've been trained to believe that cold calling is aggressive, intruding and just not the done thing.

How many of you here have ever been phoned by a cold call ? Pretty much everyone I guess. OK. Think back to that insurance company that phoned. What was your reaction ? If like most people you probably said straight off the bat, without listening "No thanks Not Interested" and hung up the phone. Fair comment ?

So obviously cold calling simply doesn't work, and is just another of the great MLM myths, when you hear of people being successful !

If you truly believe that statement then you are seriously throwing away one of the cheapest possible sources of growing your business. The key to making cold marketing work is simple. TARGET your prospect !!

Let me demonstrate. We're all network marketers or soon to be network marketers. If I phoned you up and out of the blue asked you "If I can honestly show you a way to add 20 to 30 people a week to your business, every single week, would that be worth 45 minutes of your time to see how to do that ?" You'd probably have a few questions but you'd be interested right ? The reason being that you're a network marketer and have a need, want or desire for that knowledge.

I do the same thing in my own networking business. You see one of the problems that I help solve is weight loss. So lets have a quick peek at what it is exactly that I'm doing.

Key 1 : Target your prospect

So have a think a moment about who my prospect is. What is it I'm looking at doing ? Well first step - focus on the product NOT the opportunity. So its weight loss. So that