Why is it that 95% of all those who start a home based business fail? Most of what you read on the Internet tells you that it is so easy to make money from home, so why do so many people fail?

If you woke up one morning and decided that you wanted to be a brain surgeon, would you just go to a hospital and start cutting into someone's skull? Of course not! If you decided to become a brain surgeon, you would go enroll in a university to get the education required to be a brain surgeon. You'd get the training, and learn the skills to reach your goal.

You would never think of handing your car keys over to your child, without making sure they were educated in how to drive it, right? So why would you try to run a business without knowing how?

To be a home based business owner, you must become educated. You must learn the skills required to run your business. It doesn't matter whether your home business is online, or off, you still need an education to make it successful.

We send our children to college to get an education, so that they can become successful in their chosen careers. Betty needs to learn the skills to become a veterinarian, Bobby needs to go to school to learn what is required to be a dentist. Even Joan needs to get an education to have the skills needed to cut and style Aunt Sally's hair.Without the proper education, their dreams can not be fulfilled. And neither will yours, if you don't learn the marketing fundamentals and communication skills, among other things, to make your business grow.

Am I saying that you need to enroll in college? Absolutely not. Getting a small business, or marketing degree would entail rearranging your whole life, to schedule in classes and study time, not to mention the bite out of your bank account. Tuition, even in a two year program, is not cheap.

You can learn to run a successful home business, achieving the goals you have set, just by finding a mentor. That's right, find a business coach, or mentoring program and you'll have the key to success right in hand. This approach to learning is far more affordable and much easier to fit into an already busy schedule.

You can read all the ebooks you want to, written by people who only make money selling their books, not practicing what they preach, or you can seek out and learn from those who have been successful in business, unrelated to teaching. You are wasting your valuable time joining programs that do nothing more than teach you how to market the program itself. Many mentoring programs do that very thing... they give you marketing tools and sales letters and everything you need to promote THEM, not your business. Therefore, you need to be careful, and pay attention to what they are offering you.

There is a mentoring program for home based business owners which is completely generic, and has proven to create successful business owners in any business venture. This program is called Mentors In Motion.

Mentors In Motion is a business coaching program, teaching marketing fundamentals, communications skills, and everything else you need to succeed in any business venture you choose. They do not spend all your time only teaching you how to market their business. They really teach you how to run YOUR business. It doesn't matter if you're selling soap, or software, insurance, or whatever... What Mentors In Motion coaches have to teach you applies to anything.

MIM teaches the truth about marketing. Most people in MLMs, or other home business opportunities are being taught the wrong things.

For example they are told to:

1. Call family and friends make a list of 100 people you know. (Learn why this is a BIG mistake.)

2. Do one-on-one presentations over lunch, and pick up the tab.

3. Attend meeting after meeting, bringing every prospect you have with you.

4. Use three way calling , pre-written scripts, and be dependent on upline support.

These techniques are 100% wrong and a terrible waste of time, money and credibility. They DO NOT work. Find out why, and learn the RIGHT way of doing things.

By the time you graduate from this business course, you will have been taught all of the skills you need to become successful with your home business. That is an achievement worth sharing with others too.

Successful graduates, those who have completed this course, may share the course with others, helping them to acquire the skills they also need. This is not an affiliate program, where you earn commissions on sales of the course. They offer a re sellers program, where you earn 80% of the cost of the course. The remaining 20% of the tuition fee, goes to the company to offset the costs of teaching the course. That's a pretty fair deal.

But remember, the point of their course is not to sell it to others, but to enhance your earning potential through the business you've already chosen, or are considering.

Consider this... If you wanted to invest in the stock market, but knew nothing about it, wouldn't you seek the guidance of a professional? So, why wouldn't you do the same thing when it comes to your home based business?

Think of it as investing in your own business. Learning the things you need to know to build your business will be the best investment you'll ever make.

"The Price Of Ignorance Is Far Greater Than The Cost Of An Education"

You really only have two choices when it comes to your home business:

1. Keep doing what you've been doing and go nowhere. Or...

2. You can stop the insanity and learn the business skills required to realize your goals.

The choice is yours.