A picture may be worth 1,000 words, but it is words, and not dancing images that sell to an audience. Text links often pull better than banner ads; the importance of copywriting cannot be overemphasized.

If you want to improve the quality of your sales copy, the following catch phrases will do the trick. Try pasting your favorite lines into your most important sales document, and then do your best to incorporate them with original content. Compare the original file to your new creation, and see which one you think will pull better. And be sure to have third-party reviews of any copy you write for minor rewording and formatting recommendations.

Openers & Greetings

It is vital to welcome a surfer to your Web site in order to make him feel comfortable and willing to part with his money. Here are several openers commonly used in direct mail and magazine ads to greet potential customers: Welcome to... Congratulations, You