Think all your marketing efforts occur before the trade show? Wrong!

During the show is a great time to extend your reach. The trick is to give visitors something at the show that is an experience, or an item that goes back to the office with them.

1. SPECIAL BUSINESS CARDS
Print up a special business card for major shows. Add the show name, logo and dates along with your regular information. Why? People may not remember you, but they will remember they were at the show.

2. PEOPLE ARE TACTILE
They like to touch things, play with them, see how they work. Scale models, working models, oversized or miniatures, samples - are all wonderful items to have in the booth. People remember fun and unusual stuff. A give-away tied to those items is nice but not necessary.

3. WHAT WILL YOU DO FOR ME?
People come to shows not to see what you have done, but what you can do for them in the next year or month or week. Know where your company fits into your industry