Every website owner thinks they face the same challenge: How to get more traffic to their website. "Build it and they will come" worked for Kevin Costner in "Field of Dreams," but that approach leads to a failed business when it comes to your web site. Any savvy web site owner knows that it takes a lot of work, time, and money to bring a visitor to your site for the first time.

Smart marketers also know that it rates a lot easier and cheaper to get people to come back for a return visit or purchase than to attract them for the first time. The following tips will help any web site owner convert more one-time customers into repeat customers. Follow Up Your Orders

Firstly; you must set up the process to re-contact your customers after they order. This will remind them that you're still in business and ready and willing to sell to them again.

Now that you have the opportunity to re-contact them you must learn their future needs and wants. When you send them any information remind them that you're open to any questions or advice and give them a customer satisfaction survey. This kind of data can be useful to successfully present new offers and products to them.

Next, you can send your back end offers. Give your customers plenty of incentives and deadlines to order. You could offer them a discount for ordering before a certain date or bonus products if they order within a certain time frame. Tell them you have only so many items left in stock and they are available on a "first come first served" basis. All these techniques can greatly increase your chances of gaining repeat business and further sales.

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