Eight Leadership Principles Professional Service Firms Should Learn From The Military

The military is often called the ultimate professional service firm because it sells, what we can call in plain English, "peace of mind". There is nothing tangible, no deliverables and no billable time. And to maintain this "peace of mind", the military must work in close collaboration with the civilian side of society, like politicians (the client per se). By the way, have you also noticed that the military doesn't have many fee objections? Governments are willing to invest a fair amount in peace.

And while many civilians mistakenly believe that the military is about mass-manipulation, command and control, when you see beyond the veneer, you'll discover a "community" whose operation is based on deep-seated values and which has lower level of talent attrition than any industry you could name. Also, the military of one of the very few organisations whose members are actually proud of belonging there. But since the military is probably the only institution where commitment and accountability are taken dead seriously, civilians tend to call this level of dedication, due to lack of a better word, to command and control. But there is the same level of command and control in every area of life. And in a society that, in general, is pretty low on accountability, these words have been softened up to be more acceptable.

So, let's see what we can learn from the army