It is far more easy, and less expensive, to keep customers than
to try and get new ones. So even though your company relies on
adding to its customer base, don't make the mistake of only
investing in new customers! Here are some strategies that will
help you retain your customers and will even get them to purchase
more of your company's products and services.

Make it easy for customers to give you feedback. Probably one
of the most profitable activities you can engage in is to hear
your customer's complaints and other comments. Provide customer
support as quickly as possible. If you are unable to fix a
problem right away, assure the customer that you are working on
it and promise to provide regular progress reports. Make sure you
keep your promise!

It is beneficial to learn how to comfort angry customers. Allow
the customer to vent. Assure them that you understand his or her
feelings. Find out exactly what they want and suggest a solution
or see what he or she would consider to be fair. Follow-up with
the customer to ensure that they are satisfied. Keep in mind
that it's the customers who have had problems who become the most
loyal when their problems are handled effectively.

Reduce the hassle of refunds and warranties. Make it as easy as
possible for customers to reach you when they have an issue with
your product. You might have 24-hour voice mail or email
access. Then have a representative call them first thing in the
morning. You can also reduce frustration by having clear refund
and warranty policies.

If you lose a customer, consider it an opportunity! Consider why
they stopped doing business with you and what you can do to
ensure that the same situation doesn't happen again. Customer
feedback is one of the best ways to help you improve your
company's products and services.

Lisa Lake is manager and editor of DrNunley's
http://www.CheapWriting.com. Get FREE marketing articles and
advice, plus slashed prices on press releases, articles, sales
copy, classified ads, and more. Contact Lisa at 888-429-6203
or mailto:lisa@drnunley.com