Does the signage in your company make people do a double take? Do they look back to see what it says? Does it spark curiosity in the viewer? What I am asking is; does your company have a signage double-take strategy to capture the mind and attention of your future customers? Well if your answer is know then you need think a little bit about how to change that. You see in my company our signage does compel the viewer to take another look and to ask the question, what is that? And your company signage needs to also.

In order to get the future customer to take a double look and concentrate on your business