Business Marketing Strategy or knowing where you want your business to be next year and what steps you should take to achieve these aims.
A business marketing strategy or strategic marketing plan is your overall plan of the marketing actions you intend to take in order to accomplish a specific goal for your company. So how do you define yours?
Start with your Aims: Think
* What do you want to do?
* When do you want to do it by?
* What do you want to achieve?
An example would be: Increase our turnover by 10% by the introduction of 3 new products in the next year.
That