In preparing the affiliate marketing program, the online businessman must first find professional affiliates. One affiliate is not enough. Therefore, there should be a sizable number of affiliates that will create a significant impact on the sales of the online business. But once the affiliates have been recruited, the next important step for the online business is to provide his affiliates with promotional materials.

A promotional material is a feature in the website or Internet system that can be utilized by the affiliate to advertise and pre-sell the products of the online company. Without such promotional materials, the affiliate marketing will be slow or will come to a stand still. But one affiliate is different from another. Thus, the online businessman should be able to identify the type of promotional material that will meet the unique needs of the affiliates.

Here are some promotional materials that an online businessman should consider preparing for his affiliates. These promotional materials are quite basic and the online businessman may try other methods that are less conventional and more revolutionary. In the meantime, these are great for any affiliate marketing program on its first steps.

1. Effective email ads