Traditionally, the portrait and wedding photographer carefully saved his negatives for future sales and the safety of the image. Courts have decreed that the photographer owns the rights to the image and that no one else may reprint the image without his permission. But in the fast paced world we live in, times have changed and the question of image sharing must be rethought.

The cons of giving the bride and groom the digital files for their own use invite the chance that they would probably make a few wallets for their relatives. I see every picture that reaches a wider audience as a piece of priceless advertisement. If the quality of the wallet picture is not up to pro standards, the recipients of the picture is probably aware that the bride and groom cut corners making the gift and won