Customers find there are a wider variety of goods displayed on a stationery website compared to the amount of goods that the company can fit or even cost effectively print in a catalogue. The Internet offers variety that is simply impossible in traditional stores. Customers who shop online can shop when it is convenient for them, not during set hours which many high street shops adhere to.

Online shopping also allows buyers to customise their products, as well as benefit from cheaper prices. As buyers are purchasing directly from the supplier, it eliminates the need for retailers and distributors who often add to the cost of the product found that prices on the Internet were on average 10 percent lower than prices in shops.

Online shopping benefits customers because it allows citizens from around the world to gain more information about a company and its products. Potential customers can browse online catalogues without having to leave their homes or offices.

The elderly and infirm have begun to realise the convenience of shopping at home. They no longer have to go to the high street and pay rather inflated prices purely because there are only one or two stationery or office supplies shops around. Also, they do not have to put up with surly, rude and helpful staff. Buyers also have better access to product review and rating systems. These services allow potential buyers to read product evaluations and comments made by other consumers who have previously purchased the product. It also gives customers the power to make more informed choices. Customers can also save a surprising amount of time by shopping online.

Finally, a greater number of online retailers now have the technology which lets their customers monitor the goods they have ordered with greater ease. Customers can create accounts which have their order history, order tracking, notifications, wish lists and invoices of their previous purchases. Also if customers do not want to create an account, they can go straight to checkout and purchase their products. Most products are usually delivered within 1-2 working days and this will eliminate the need for carrying heavy products like printers and paying for car parking.

Any comments or reviews please email news@allstationery.co.uk

Ms Henry is the owner of All Stationery Ltd. You can go to http://www.allstationery.co.uk

Ms Henry has been researching the internet for 6 years and the impact it has on daily life.