Digital video cameras continue to be as popular as ever. As they become more technologically sophisticated they're offering better quality and more functions in ever smaller packages. Top-of-the-range, high definition videocams can cost in excess of $3000 to buy. This figure would be even higher if existing mechanisms, which allow HD videos to be recorded on a conventional DV tape, couldn not be used.

It's hardly surprising, then, that digital video camera rental is fast becoming the preferred option for digital videocam users who only need to use the equipment for special occasions. With improvements in the technology moving fast, so fast that chances are a new model will already have been superseded by something better within six months, the trend to rent and not to buy seems set to continue.

As an irregular user, looking to take pictures at weddings or on holiday, constantly upgrading your digital videocam is neither a practical, nor cost-effective solution. Why not, then, get the best of both worlds