It is obvious, no two tour-operators are exactly the same, each has specific needs based on the structure and service offered, location, area of operation, etc. In an optimized world, all these unique tour operators would have a computer interface reservation system exactly matched to their needs. However, the costs associated with the development of such unique and complex systems are very high, not to mention the IT costs associated with updating and maintaining such a system. Therefore, it makes much more sense to purchase a system that pertains to many common elements and functions of tour operators in general, and then tailors the system with built-in options that in the end produces a unique system that matches the company