I think that anyone who has a website has already come to the conclusion that to achieve success, the traffic is very important. Looking around, you may meet people saying that advertising, link exchange or search engines are the most effective forms of obtaining that traffic. And, with no doubt, they are right.

But, in our rush for the newest and the most effective forms, we forget the beginning. And the beginning was The Content.

Good content is what brings people to your site. A person who is interested in a particular subject is looking for relevant sites. Your site needs to have a theme, with loads of content related to that theme. All of the advertising in the world will do almost nothing, if you don't have something to catch the interest of your visitors and keep them.

Yes, Keep Them ! Because if the offered information is really good, people will come back again and again. By providing valuable content your site will have repeat visitors, will get recommendations often, and will have tons of links pointing to it.

This is Traffic, and Traffic means Money.


Work hard building your site around a theme. Getting traffic is easy when your site has good content. Let's see how you can do that :

1. Be consistent.
Offer only valuable information to your visitors. Add fresh content often. Avoid bla-bla or easy-to-read items. People must see how much energy you spend for your site.

2. Be relevant.
Take care to write about topics that apply to your visitors' interest and experience.

3. Be original.
Collect your own resources and write your own content. If you don't have the required skills, hire someone to do it ( for money or for free exposure in your site)

4. Be honest.
No scams, no hype, no cheating. People must trust in you and in your website.

5. Be engaging. Invite your visitors to participate by offering forums, pools, surveys or quizzes.

6. Be yourself.
When you write for your site act naturally. If you have humor, use it, if you haven't don't try. If you enjoy a cigar or a little drink don't deny. With pluses and minuses you have, you're unique anyway.

I can make a much longer list, but the key things have been covered. One final tip. An authentic site should be easy to read and understand. Before posting any material ask a relative or a friend to read it. You will get unexpected comments and suggestions that will help you to improve your work.

Valerian Dinca is a freelance writer interested in items such as business strategies.