Your websites theme is very important to its success. When your site is indexed by search engines, they actually review your sites theme as well as other content. The theme must be carefully planned. Here are some tips for developing a proper web site theme that will make search engines happy as well.
Choose a design that revolves around keywords and keyword phrases. For example, if your sites keywords are sporting goods, choose design elements that are associated with sporting goods. Use bright colors such as red and yellow. Use elements that are high impact and exciting, similar to thoughts associated with sporting goods.
Focus on the types of products, services, and information you seek to promote. You are selling sporting goods, not bedding. Focus on sporting goods and stay on that approach. Don