Two powerful tools to influence your target audience are case studies and your website. These tools show your potential customers that you are their best solution. In this article, you'll learn how to use case studies and websites to help with your IT marketing.

Case Studies

A case study is a really fancy testimonial. It usually has the picture of the client with their logo, their full name, address, and other contact information.

A case study will have a few short paragraphs where the client talks about the benefits that they've received by working with your firm over the years, and a strong endorsement signed by them and your firm's contact information at the bottom as a call to action. If you're targeting small medical offices, for example, and you have two to four related case studies, they can be incredibly powerful.

Websites

A website is an important IT marketing tool for your business. Put the right content into it so it gives the maximum impact to your clients. Don't waste your time on irrelevant things like advertising the cheapest power supply or motherboard. Focus on your industry specific solutions and solving the niche's biggest IT problems.

Each Web Page Should Address a Niche

If you have three niches that you're targeting for your IT marketing, have a page for each of them. And make sure each page talks about some industry-specific trends and how your IT solutions tackle these problems.

You should know your niche's hot buttons. You should know the typical software packages that are going to move people into believing that you have strong competence in this area. (This is the perfect time to do some selective