On my way to the airport on Monday, I was listening to a familiar talk radio show and realized that Terrell Owens signed with the Dallas Cowboys. I have to admit that when it comes to sports I have been out of the fold since I gave up THE TICKET radio station six years ago. To give you a little history, I was a sports junkie up until this time so I have some idea about Terrell Owens. I'm not one of those who thinks that MARCH MADNESS is an allergic reaction to giving up chocolate for LENT. Frankly, even though I had heard a rumor months ago that this might happen, I hadn't given it much thought.

Have You Ever Rolled Your Eyes at the Radio? I must have been the only one in town who didn't realize that this was and is the most important issue facing DFW right now. There was a blistering discussion about whether Jerry Jones should have brought Terrell Owens to Dallas. This host fanned the flame of passion like a master craftsman over the barbecue pit. Can't the Cowboys win with a group of talented individuals? Does team chemistry really matter? The outrage was loud and about evenly divided.

We Need Terrell to Win! One caller was almost yelling about how Terrell Owens is the best player in the game right now and maybe the best receiver to have ever played the game. He was shocked that people couldn't see the bigger picture. We must have a Superbowl this year, right? It was obvious that the two worlds of sport addicts and talk show conservatives had come to an impasse.

Are You Really Surprised? Even a casual observer of Dallas sports knows a few things about Jerry Jones. First, he is a master marketer. No one can deny that he took a franchise that was in serious decline and restored the value of the brand. Second, he loves to win. The guy hates to lose. You can see the pain on his face when the hopes of Superbowl glory slip beyond his reach for yet another season. Third, character is not his main priority. I'm not sure where it is on the list, but the results speak for themselves. There have been more than a few significant character flaws that have come to the surface over the years. Of course, the Dallas media is relentless in keeping those fresh on everyone's mind. That is, until another Superbowl is necessary.

What Do You Think? Do people ever really change? Can Terrell come to Dallas and be a model citizen? Can Jerry Jones change his paradigm and put character as his number one priority?

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