The three most important elements to consider for increasing your open rates are the "From" name, Subject and time in which the email is sent. Today, our inboxes are filled with spam on a daily basis. Without clearly communicating who the message is from and what the message is about, your subscribers will simply delete your email mistaking it as spam. The final key element to consider is the timing of your messages. We have found that sending on certain days of the week and at certain times will increase the chances of your recipients opening your email.

"From" name: When setting up your email marketing campaign, be sure to use a "From" name that your subscribers will immediately recognize. I recommend using your company or product name, but choose one and stick with it. If you ever change the "From" name this could cause many subscribers to mistake your email for spam.

Subject Line: When writing the subject of your email use the name of your newsletter. This will be recognizable to the reader and increase the chances that it will be opened. It is also a good idea to include the recipient