Promotional Ideas that Stick, Custom Labels and Stickers

Promotional Ideas that Stick, Custom Labels and Stickers

You have seen them everywhere, price stickers, food labels, bumper stickers, product labels, racing decals, warning labels, the list is endless, the self adhesive sticker is an indispensable commercial resource and more importantly a fantastic opportunity to promote and advertise your business image.

One of the most cost effective promotional solutions to raise brand awareness is to put your logo or name on everyday objects and products with stickers, decals or custom printed self adhesive labels which come in all shapes and sizes. There are many choices when it comes to printed labels and stickers, the adhesives and backing liners range from permanent, removable to low tack. When a permanent sticker is applied to a surface, it is usually very difficult to remove it, normally leaving adhesive residue behind while the paper releases in the case of the paper type labels. Removable labels are meant to be temporarily applied to a surface and when required be easily removed without tearing or leaving glue or material behind. Low tack labels are similar to removable labels in purpose but adhere to a flat surface by means of static cling. An important consideration when choosing sticker type is the environment they will be used in, paper labels are not really suitable for exterior conditions, deteriorating rapidly with moisture and UV light exposure, other types of labels are affected by extremes of temperature. Labels usually come in sheets or rolls whereas stickers may also be supplied individually. Just like the possiblities for their use there is an infinite choice of colours and materials to choose from, they can come coated in matt and gloss paper finishes, vinyl for outdoor use, metallic, polycarbonate for heavy duty use and there are even asset management and security labels featuring anti tamper or destructible attributes.

Stickers or labels can be ordered from a colour printing shop, but the more unusual types may have to be ordered from screen printers or specialist digital label printers, in either case you can supply your own artwork to their specification or they can design your label in line with your brand image, it is important to convey however where you wish to use the sticker or label, interior or exterior conditions, inside or outside of glass, permanent or temporary as this will influence the choice of inks, artwork process and materials to be used in your order.