So, you have an issue with your local government. How can you most effectively convey your message? Without being able to effectively convey your message not just to the governing body, but your fellow citizens, your job of swaying public opinion and votes your way, is difficult. You need to organize your points.

You need to start by deciding what is the one BIG reason for you supporting or opposing an issue. One BIG reason is better than a multitude of small reasons. It is the old KISS theory. Keep it Simple Stupid.

* Your one BIG reason is how you start and end every discussion of the issue. People can understand one BIG reason. They might be able to remember one BIG reason. They cannot remember a number of little reasons.

* The one BIG reason should make