Harness the Sales Power of Niche Marketing

Copyright 2006 Joel Sussman

The key to attracting new customers to your business, whether online or off, lies in understanding a few simple things about how the brain works. Usually at an unconscious level, people are constantly scanning their environment to separate the relevant from the irrelevant, the safe from the potentially hazardous, the desirable from the unappealing. The major challenge for the small business marketer is discover what motivates their target audience, and then to speak as directly as possible to those fears, desires, goals, priorities, and needs.

But it Worked in the Movies

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