The rate of organizational change has not slowed in recent years, and may even be increasing. In spite of the importance and permanence of change, most change initiatives fail to deliver the expected organizational benefits. It is little wonder then that the fear of managing change and its impacts is a leading cause of anxiety in managers.

To lend assistance, there are now available many guides to help change agents drive and manage change. These serve a very valuable purpose. Nonetheless, guidebooks can only assist so far. Every organization is different; different structures and processes, different environment and different culture, just to begin with. No guide, no matter how comprehensive, is able to offer prescriptions to suit every company