If you are a loan officer or mortgage broker that is in the market for mortgage leads, your salesmanship has a lot to do with the end results of the mortgage leads you receive.

If you are dealing with a good reputable mortgage lead provider that delivers good quality leads, than you are off to a good start.

But your approach to the customer can have a lot to do with the end result of the mortgage lead.

For instance, once you receive a lead, call the person immediately. Don