The telephone call out method of political research is the dinosaur of our times. Like the dinosaur, everyone keeps talking about it as if it was still alive. Museums will someday display call centers with voice samples of the traditional political call. Sadly, many politicians and special interest groups still believe these old world methods are effective.

If you are an observer of recent elections, one very different feeling has been surfacing during the past two election cycles. An alarming lack of confidence in polls and election predictions.

A few obvious reasons the traditional polls are failing to perform are the advent of Caller ID, the massive use of the