Martial arts training is an important contributor to the health and wellness of American culture and it combines physical fitness with a lifestyle that emphasizes discipline, honesty, respect for authority and the rights of others.

The martial arts industry has a small number of large companies and franchises but the mainstay of the business is the small dojo owned and operated by an accomplished martial arts instructor. As a result, it is important for the individual dojo to segment itself in the marketplace by emphasizing the uniqueness of its brand in the marketplace.

Private label drinking water is an ideal way to promote a dojo brand because it combines healthy water with a durable and attractive message.

Martial Arts in America

Anyone who has ever been involved with martial arts training quickly realizes that it is more than the physical aspects of punching and kicking. The successful participant comes to understand that martial arts training is life style training with equal emphasis upon the physical, mental and spiritual leading to a confident but respectful individual.

There are many schools of martial arts in the United States and dojos are located in almost every town and city. Training involves basic physical fitness, technique, strategy and tactics, sparing and participation in events and tournaments that test various levels of skills.

Successful dojos are those that not only provide high quality training but appeal to all age groups in society. An important element of any successful dojo is the appeal to youth.

Martial Arts and its Impact on Youth

Many dojos are aware of the youth interest in martial arts and offer programs that appeal to youth and schools. These programs are significant because they share the martial arts philosophy of character building through physical and mental conditioning and respect for adults, institutions and the rights of others. Many programs tie continued training privileges to continued academic success.

Youths who have participated in martial arts training tend to be confident individuals of character, often highly resistant to peer pressure to undertake smoking, drinking, drug usage and other undesirable activities that are harmful to youth.

Growing a Martial Arts Business

The martial arts industry however is a business, and competition is always a factor to deal with particularly for the owner/operator of an individual dojo. A customer base must be established to the point that the bills are paid from memberships and cash flow is critical. Each owner must convince prospects and customers that there is value added in their membership and that the individual dojo is different from the competition.

To be successful, it is critical that a brand is developed and promoted. The brand is an essential element to any business because it shows how the business is different from the competition and enhances the strong points of the offering.

There are many ways to promote a brand but avenues like advertising and public relations are expensive and the effects tend to be more noticeable in the long term. Therefore, small businesses like martial arts studios need to rely on smaller and simpler brand development opportunities in order to differentiate themselves in their marketplace.

One of the most practical and cost effective means of brand promotion for small business is the use of private label pure drinking water (also known as custom label bottled water).

Private Labeled Drinking Water

Private label drinking water is an ideal and powerful way to promote a brand. Essentially private labeling allows businesses to design and develop a label with a custom message and attach that label to a bottle of healthy drinking water. A result of this process is the creation and promotion of a brand with a clear message. Because of the immediate and permanent nature of the bottled water product, consumable advertising is created that leaves a lasting message in the mind of the consumer.

Some of the benefits of private labeled water include: