The art of selling is commonly taught as a process involving 6 stages:

1. Before the sale begins 
 2. Understanding needs 
 3. Proposition of solution 
 4. Dealing with resistance 
 5. Gaining commitment/closing the sale 
 6. Follow-up and follow-through.

This is useful from the point of view of understanding where you are in the sale process and what you need to do next, but following the process will not necessarily get you the sale.

The fact is that 'people buy from people