Introduction
SantaCruzLive.com is a youth and entertainment portal for one of the liveliest towns on the west coast. An extension of the Santa Cruz Sentinel (the local newspaper), SantaCruzLive.com endeavors to reach beyond the typical newspaper demographic, to attract a younger readership in the online environment. Newspapers have struggled with this problem for the past five years, and SantaCruzLive.com is one of the most effective solutions to hit the Internet.
Newspapers are notorious for under-investing in their websites, making the development of a completely new site