Using Internet technologies to market to new and potential customers can be a highly productive tactic with great ROI. Businesses of all sizes have successfully developed emarketing campaigns that help them drive sales and improve customer retention. If your company is thinking about using email marketing, here are some important considerations to discuss before you get started.

Develop a Strong List Before You Begin Your audience can be made up of everyone with whom you have an existing relationship. That means clients and customers, people that you know on a business level, personal friends. Do not violate the CAN-Spam Act by buying or stealing email addresses from any source. That