Sales and marketing, are not one in the same, but sales, in its truest form is a function of marketing. So how have we managed to separate them?
The Merriam-Webster Online Dictionary defines marketing in this manner:
1a: the act or process of selling or purchasing in a market
1b: the process or technique of promoting, selling, and distributing a product or service
2: an aggregate of functions involved in moving goods from producer to consumer
Some companies have an individual in charge of sale and marketing although this is a somewhat ridiculous title as sales is a function of marketing, at least the two supposedly independent functions reside under one individual. However, other companies will have a manager in charge of sales and a manager in charge of marketing, which really means you have two managers who are responsible for sales. If marketing is truly