Recently I attended a trade show in London. At this show, many companies brought along their software in order to demonstrate features. Several of the companies had software which ran exclusively on the internet. On the surface this looks like a simple and straight forward thing.

However, on three occasions, when I asked to see the software, access to the web was down! There was no way to see the software and move me along the sales process to the next step.

Stopped cold by the very technology that is supposed to help you sell product or generate interest in your product.

Take a step back and think how this could have been different.

When you set your trade show marketing objective you have to identify and state the exact reason you want the internet in your booth. It should go without saying that you shouldn