Home based internet business is fast becoming a major source of wealth and income for millions. Consider the following statistics: Internet usage has exploded by more than 3000% since 1996. Today there are more than a billion active internet users. Some 200 million searches are conducted through Google alone for goods and services. It has been estimated that internet based business could become a US$ 1 trillion industry.

So one has to only jump right in to make millions right? Unfortunately the answer is no. Unlike in the early days of internet, the filed is more crowded today. Consumer sophistication has increased. They are more discerning when it comes to buying on the internet. In response internet marketing too has grown in sophistication. Literally hundreds of new products and services make their appearance everyday competing for business.

For the consumer, these changes mean two things. On the one hand it is good for them as they have a greater number of choices and better quality of products and services online. On the other hand making an informed choice is getting more difficult. So how does one make an informed choice -whether it is to start an online business or to buy online?

Information is not in short supply. In fact it is the exact opposite. There is plenty of information out there. Some are free while others are subscribed at high cost. There are websites devoted to providing great content in their respective niche areas such as affiliate programs, internet marketing, newsletter publication, e-book production, website creation, and many others. You would quickly discover the sheer volume of information out there. How do you then make an informed choice? Or are you part of the vast majority who make their choices based on "gut feeling" or on the attractiveness of the author