Every business wants to keep their customers coming back. Today I will show you how you can do just that.

It is extremely important to know what your customer likes as this will help in customer retention and customer relations.

Have you ever been to a shop, a restaurant, a drycleaners, a bank and the person there knows exactly what you want?

How does that make you feel? If you are like me then the answer would be "great" it makes you feel special, respected, noticed, significant etc.

Let me illustrate this by means of an example;

Picture the scene: After a long hard day at work Gordon walks into his local bar, approaches the bar counter, sits on a bar stool and takes off his coat. The bartender comes over to Gordon and says